Press Releases
&
Pitches
From high profile new product launches to financial and leadership updates, I have experiences in drafting and revising press releases to be shared across the wire as well as direct pitching to journalists. By crafting direct and informative releases, I have been successful in securing interviews and getting clients published in top tier outlets such as Good Housekeeping, GQ, Cosmopolitan, and more.
In addition to press releases, I have proven success in product pitching for various clients ranging from the newest eco-friendly toothbrush, to crispy crunchy keto snacks. By managing partnerships with journalists, I have had great success in cross-pitching new products and building strong rapport between writers and brands.
New Product Press Release
This release highlighted a new keto-friendly snack mix, one of the first on the market, that was to be shared across the wire as well as with journalists to promote the new product line. Through our pitch we earned publication in over 65 online and print outlets.
Successful Cross-Pitch
This comfort food pitch highlighted the consumer demand for comfort foods that are as good as they are good for you and featured tasty seasonal snacks. This pitch earned products over 50 mentions across media outlets and earned an interview opportunity for one client with two target publications.
New Product Fact Sheet
This sheet is distributed to all media partners for new product launches to ensure that journalists are able to quickly reference the product information in their writing. As the author I interviewed the client leadership and product experts to become and informed contact for journalists who required additional information.
